CLIENT:
SERVICES:
LSB delivered the post-production for Lego's campaign. We teamed up with photographer Anders Hald and CGI house Attitude to produce x17 campaign images. Our challenge was to allow colour changes to the backgrounds and make the files adaptable for 3D renders.
We created six fully customisable master files, enabling the art team to move individual elements around for copy and 3D render placement.
Our attention to detail on the lighting and colour reflections from each set allowed the models, props and sets to feel real within each of the different environments, resulting is us delivering on-brand assets for Lego.
They are one of the most recognisable brands in the world by kids and adults, and these eye-catching visuals are a result of the Lego family's creativity, versatility and identity.
CLIENT:
SERVICES:
LSB delivered the post-production for Lego's campaign. We teamed up with photographer Anders Hald and CGI house Attitude to produce x17 campaign images. Our challenge was to allow colour changes to the backgrounds and make the files adaptable for 3D renders.
We created six fully customisable master files, enabling the art team to move individual elements around for copy and 3D render placement.
Our attention to detail on the lighting and colour reflections from each set allowed the models, props and sets to feel real within each of the different environments, resulting is us delivering on-brand assets for Lego.
They are one of the most recognisable brands in the world by kids and adults, and these eye-catching visuals are a result of the Lego family's creativity, versatility and identity.
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