CLIENT:
LSB community member Sinah delivered a back-of-the-net performance to capture the stills for the Nike MOVE TO ZERO. Our collaboration with R/GA agency on the Nike community campaign was a perfect example of how companies built on a culture of collaboration can create magic.
The project's primary objective was to rally Nike members to give their old gear the comeback it deserves. To achieve this, we needed to capture the essence of the campaign and create something that would resonate with Nike's target audience.
Working closely with R/GA, we were able to make sure that each shot captured the culture and spirit of the campaign. The campaign went live within a week and was incredibly well-received, hitting over 9k+ engagement to Lotte's 92k followers on her social channel.
CLIENT:
LSB community member Sinah delivered a back-of-the-net performance to capture the stills for the Nike MOVE TO ZERO. Our collaboration with R/GA agency on the Nike community campaign was a perfect example of how companies built on a culture of collaboration can create magic.
The project's primary objective was to rally Nike members to give their old gear the comeback it deserves. To achieve this, we needed to capture the essence of the campaign and create something that would resonate with Nike's target audience.
Working closely with R/GA, we were able to make sure that each shot captured the culture and spirit of the campaign. The campaign went live within a week and was incredibly well-received, hitting over 9k+ engagement to Lotte's 92k followers on her social channel.
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